Wednesday, June 22, 2005

Change This and 'Manifestos'

"..Sometimes it seems as though our disagreements—over everything from politics to business to the designated hitter rule—are more serious and more divisive than ever before.
People are making emotional, knee-jerk decisions, then standing by them, sometimes fighting to the death to defend their position.
And yet, we’re optimists...
The problem lies in the media.
..Television demands a sound bite. A one hundred word letter to the editor is a long one. Radio has become a jingoistic wasteland, a series of thoughtless mantras, repeated over and over and designed to fit into a typical commute."

That's part of the 'manifesto' at CHANGE THIS - a new kind of media built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong. The original idea behind Change This comes from Seth Godin.

For starters, a 'manifesto' is nothing but a PDF file - an argument, a reasoned, rational call to action, supported by logic and facts. Published manifestos can be read, downloaded and shared widely. New proposals for 'manifestos' can be submitted HERE and submitted PROPOSALS can be read and endorsed to be written.

Manifestos by Tom Peters and Seth Godin are 'must' reads among other brilliant ones!


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