Neuroeconomics

An article in The Economist published early this year is a good start.

Oft-quoted (in the blogosphere) blog maintained by Dr. Kevin McCabe, Professor of Economics and Law and Director of the Center for the Study of Neuroeconomics @ George Mason University.

Dr. Daniel Kahneman - 2002 Nobel Memorial Prize winning economist, Professor of Business Economics @ Caltech and pioneer and theorist of behavioral finance - and his primer on neuroeconomics.

Update on more reads to follow..